Lures

Lures A-G

Lures H-N

Lures O-Z

The competition in the marketplace amongst lure manufacturers is fierce. Research and development is started behind closed doors and the field-testing is finalised in secrecy.

The technology and experience that is driving these advances in lure development is staggering. The number of backyard whittlers producing ranges of secret, limited but highly effective lures are dwindling as computer graphics, computer controlled manufacturing processes and mass production of identical, perfectly tuned and alike lures are taking charge.

The number of changes from year to year in manufacturers, designs, models and colours is massive. No angler can hope to keep up with them all. Similarly, the choice offered by tackle shops is often so large that that very choice becomes its own worst enemy in selling to the public who cannot see what they want and need amongst the huge variety that is offered.

Unfortunately, even we cannot tell anglers what they need or want. We can, however, help to focus anglers on the new lures and colours that are available. Often changes are subtle and the fanfare for breakthroughs is muted, the loudest news travels from angler to angler by word of mouth. If a new lure works, it’s only a matter of time until it becomes common knowledge.

In order to give anglers a start in the right direction, in this Buyers Guide we are presenting basic information about all of the new lures that are being offered for 2007–2008 both from abroad and home-grown. Contact details are supplied so that interested anglers can either get more information themselves or urge their local tackle shop owner to get the latest.